Studio Shawarma

Studio Shawarma is one of Serbia's leading Lebanese fast casual brands, with restaurants across Novi Sad and Belgrade. Over the years, it has built a loyal community through authentic recipes, premium ingredients, and an experience that brings together traditional Lebanese cuisine and contemporary urban culture.

As the brand continued to grow, it became clear that its identity no longer reflected the quality of the experience people had come to expect. Our role was to lead a strategic rebrand that would strengthen the brand's character and create a system capable of supporting future growth while preserving the authenticity that made Studio Shawarma successful in the first place.

The challenge was never about designing another visually appealing restaurant brand. It was about expressing the reason people keep coming back. Studio Shawarma has earned trust through consistency, quality, and the feeling that every visit delivers the same experience people remember.

Its visual identity no longer communicated that level of maturity. We needed to build a contemporary and scalable brand system that could support future locations, marketing initiatives, and everyday communication while respecting the authenticity of Lebanese cuisine without relying on familiar visual clichés.

We approached the rebrand as a natural evolution of the brand. Rather than replacing what people already recognized, we developed a system that gives Studio Shawarma greater clarity, consistency, and room to grow across every customer touchpoint.

Brand Strategy

Our strategy started with a simple observation. People don't choose Studio Shawarma only because they want Lebanese food. They come back because they know what they're going to get. Quality they trust. Familiar faces. A place that gradually becomes part of their everyday routine.

That insight became the foundation of the new positioning. Instead of focusing exclusively on the product, we built the communication around the complete dining experience and the emotional value behind every visit. The result is a stronger hospitality brand that builds long term relationships rather than simply serving meals.

Brand Identity

We refreshed the visual identity through a new typographic system, an updated color palette, and a flexible design language that performs consistently across restaurants, digital platforms, marketing campaigns, printed materials, and future locations. The identity feels more confident, more distinctive, and better prepared for the brand's continued expansion.

Art Direction & Content Strategy

We developed a new art direction that defines how Studio Shawarma is photographed, filmed, and presented across every communication channel. The visual language celebrates texture, freshness, craftsmanship, and the atmosphere surrounding the dining experience, allowing every piece of content to reinforce the same recognizable character.

Alongside the creative direction, we established a content strategy that ensures every touchpoint speaks with one voice while building a cohesive brand experience.

Brand Marketing

Our collaboration continues well beyond the rebrand itself. Together we develop creative campaigns, marketing initiatives, brand activations, and long term communication strategies that strengthen visibility, deepen customer relationships, and support sustainable business growth without compromising the authenticity of the brand.

Website & Brand Experience

Alongside the visual identity, we continue improving the website, user experience, printed materials, and additional brand touchpoints. Every interaction is designed to communicate the same level of quality and attention to detail, creating a seamless experience whether people discover Studio Shawarma online or walk through the restaurant doors.