
Branding
/
Marketing
/
Darex Home
2025
About the project
Darex Home is a leading distributor of wooden panel materials, furniture fittings, and edge bands. As a key player in the furniture manufacturing industry, they needed a comprehensive strategy to enhance their social media presence and digital advertising efforts.


Our ChallEnge
Darex Home need to:
- Strengthen their brand presence across Instagram, Facebook, TikTok, and LinkedIn.
- Create engaging visuals and videos that resonate with their target audience.
- Improve engagement through effective copywriting, scheduling, and management of social media interactions.
- Optimize their Meta and Google Ads to drive targeted traffic and conversions.

Our Solution
134 Agency provided a full-suite social media and advertising solution:
Social Media Management: We took over Darex Home’s Instagram, Facebook, TikTok, and LinkedIn accounts
Our services included:
- Content Creation: Developing compelling visuals and videos tailored for each platform.
- Copywriting: Crafting engaging and brand-aligned copy for all posts.
- Scheduling and Management: Planning and scheduling posts to maintain a consistent online presence. We also managed inbox messages and comments to foster positive engagement with followers.
Digital Advertising: We executed strategic campaigns on Meta and Google Ads to amplify Darex Home’s reach and drive results:
- Meta Ads: Designing and managing ads on Facebook and Instagram to target potential customers and increase brand awareness.
- Google Ads: Creating and optimizing search and display ads to capture high-intent leads and drive traffic to their website.

What it achieved
- Enhanced Social Media Presence: Our tailored content and consistent posting schedule increased engagement across all platforms. Darex Home saw improved interaction rates and a more vibrant online community.
- Effective Ad Campaigns: Our strategic Meta and Google Ads campaigns delivered targeted traffic and high-quality leads, contributing to the overall growth and success of Darex Home’s digital marketing efforts.
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