How We Helped Calma Lounge Become the Symbol of Relaxation, Flavor, and Mediterranean Spirit
Calma Lounge Bar isn’t just another rooftop spot. It’s a place where guests step in and feel like they’ve wandered onto the shores of the Mediterranean—think warm sand, olive trees, and the sea breeze, even if they’re technically standing atop a sleek city building.But to truly capture that feeling (and attract the right crowd), Calma needed more than just good design. They needed a brand identity that felt like an experience from the first glance.
The Challenge
Calma had the vision: effortless Mediterranean luxury.
But they needed:
- A logo and design system that instantly transported guests to that world
- A cohesive brand that covered everything—from signage to espresso cups to Instagram posts
- A vibe that resonated with people who appreciate quality food, wine, atmosphere—and are happy to pay for it
This wasn’t just about looking “nice.” It was about building desire before anyone even stepped through the door.
What We Did
We started by getting crystal-clear on who Calma’s ideal guest was:
Someone who loves Mediterranean food, chilled yet elegant settings, and expects top-notch service.
Then we built the brand around them:
- Logo Design: A minimal yet sophisticated mark that blends Mediterranean symbols with modern aesthetics
- Color Palette: Soft earthy tones—think warm sand, olive green, muted marbles—that mirror the bar’s stunning interior
- Typography and Graphics: Hand-drawn details, organic shapes, and curated fonts that feel effortless but premium
- Full Brand System: From website visuals to espresso cups, every tiny touchpoint carried the Calma spirit
The result? A brand identity that didn’t just decorate the space—it became the space.
Results
Calma Lounge launched with an atmosphere that made every guest feel like they found their place.
- Every visual touchpoint—from menus to Instagram—felt intentional and inviting
- Guests connected emotionally with the experience, not just the location
- The brand identity helped Calma quickly earn a reputation as one of the city’s top premium spots for dining, drinking, and unwinding
It’s not just a lounge—it’s an escape. And people are lining up for it.
“We wanted to convey the vibe of Mykonos through the ambiance, the service, and every detail. Creating the logo, the storytelling, and the whole brand experience was crucial to making sure guests feel exactly what we envisioned.”
Let’s build a brand that turns casual guests into loyal fans—and makes people crave the experience before they even step in. Your brand can be more than a look. It can be a feeling. Let’s make it happen.