X Padel

X Padel Social Club is the first indoor padel complex in Niš, Serbia, conceived not as a sports venue, but as a social club built around movement, connection, and experience. Beyond the court, the space was designed as a place for networking, meeting, and unwinding, combining padel with espresso culture, sauna rituals, and carefully curated details. X Padel positions sport as a social language, not just a scheduled activity.

The challenge was to build a brand that transcends the idea of a traditional sports facility. X Padel needed an identity that could communicate community, lifestyle, and belonging, while supporting a premium, experience-driven environment. The brand had to feel authentic, grounded, and instantly recognizable from day one, capable of turning short visits into lasting relationships.

We developed a complete brand system that integrates sport, social life, and storytelling. Our approach focused on three key areas:

Brand Identity & Meaning

We created a logo with deep symbolic meaning, supported by an industrial yet warm visual language. Earthy tones, material-driven textures, and a carefully balanced typographic mix established a strong and distinctive identity rooted in both performance and atmosphere.

Storytelling & Communication

We built a clear narrative around X Padel as a social club rather than a court rental. From tone of voice and phrases to everyday communication, the brand speaks in a way that encourages connection, openness, and community.

Experience & Brand Assets

We designed all brand assets, including menus, space signage, POS materials, and social media content. Every touchpoint, from espresso to sauna to court, was treated as part of one cohesive experience, reinforcing the brand at every interaction.