Obscura

OBSCURA is more than a festival, it is a futuristic ritual where the boundaries between human, technology, and art dissolve. Set under a star-filled night in a space charged with light, metal, and rhythm, OBSCURA gathers a generation that looks at the future with open eyes. Through immersive sound, digital identity, AI art, and performance, each scene feels like a frame from a noir film of tomorrow, where light doesn’t reveal, but transforms.

The challenge was to create a visual identity capable of communicating this layered experience before the event even begins. OBSCURA needed an identity that bridges the real and the surreal, setting the emotional tone in advance while supporting a complex, immersive environment shaped by light, motion, sound, and technology.

We developed a visual identity system designed to exist between physical space and speculative future. Our approach focused on three key areas:

Concept & Atmosphere

We created a visual language that connects the tangible and the abstract, building a sense of anticipation through contrast, tension, and transformation. The identity was designed to feel cinematic, immersive, and slightly unsettling, mirroring the essence of the festival itself.

Art Direction & Motion

Art direction played a central role in shaping the experience. We explored textures, motion, and digital distortion to create a dynamic system that feels alive, constantly shifting between control and chaos.

Identity System & Assets

We designed the logo, typography, and supporting collateral materials as part of a unified system. Characters, graphic elements, and typographic choices were carefully crafted to reinforce the futuristic narrative and maintain consistency across all touchpoints.