How We Helped Balkan Fun Travel Boost Bookings by 15–20% Every Year
Balkan Fun Travel is a leading travel agency specializing in youth and group trips, known for unforgettable experiences and a strong traveler community. But with growing competition and seasonal shifts, they needed a smarter way to consistently drive new bookings—and fast.Our goal was simple: Use PPC to keep their trips full, year after year.
The Challenge
In the highly competitive travel market, Balkan Fun faced key challenges:
- Seasonality making bookings fluctuate throughout the year
- Increasing competition driving up ad costs and lowering conversion rates
- Need for steady growth while optimizing ad budgets for maximum return
They didn’t just need ads.
They needed a full-funnel strategy that would attract, engage, and convert travelers at every stage.
What We Did
We built a complete PPC system across Google Ads and Meta Ads:
- Google Ads Strategy
- Top of Funnel: Story-driven YouTube and Display campaigns to build brand awareness
- Middle of Funnel: Search campaigns focused on destinations and high-converting keywords
- Bottom of Funnel: Remarketing and dynamic search ads to re-engage interested travelers
- Meta Ads Strategy
- Viral video content and community-driven posts to spark engagement
- Lead form campaigns and direct conversion ads to accelerate bookings
- Dynamic Remarketing
- Personalized ads with special offers to bring back potential travelers and close the booking cycle faster
The goal was clear: Drive bookings while maximizing every euro spent.
Results
Balkan Fun’s numbers tell the story:
- Consistent 15–20% growth in bookings year after year
- Lower CPA and higher ROAS through smarter budget allocation
- Majority of bookings made online, with PPC campaigns even driving in-office reservations
- Increased traffic and engagement across their website and social media channels
They didn’t just survive seasonal challenges—they grew stronger through them.
"We started with just a vision, and 134 Agency and their team turned it into something bigger than we could have imagined. From the brand identity to the website and ongoing marketing campaigns, every aspect was executed perfectly. Their creativity, dedication, and understanding of our target audience helped us go from zero to becoming a top-rated travel agency with over 20,000 travelers per year. It has been an amazing journey working with them, and we look forward to continuing this partnership for years to come!"
Profitable PPC isn’t about shouting louder. It’s about reaching the right people, at the right time, with the right message—and turning interest into action. Want to scale your travel business the smart way?