How We Helped Thai by Thai Find Their Voice (and Look the Part)
When Thai by Thai was getting ready to open their doors, they knew the food would speak for itself. But they also knew that to stand out—and to really connect with people—they needed more than just good pad thai. They needed a brand that made you feel something before the first bite. That’s where we came in.
The Challenge
Thai by Thai had the heart. They had the authenticity.
But visually? They didn’t yet have a strong identity that captured the real spirit of their story.
They needed:
- A logo that felt modern but deeply tied to Thai culture
- A color palette and vibe that conveyed warmth, tradition, and approachability
- Brand elements that would make their menus, signs, and social media instantly recognizable
Basically: they needed a brand that felt as real as the food they were about to serve.
What We Did
We built a brand identity from scratch that’s as rich and flavorful as their dishes.
- Logo Design: We created a clean, bold logo inspired by traditional Thai art—but modernized to feel fresh and inviting. Something that looked just as good on a storefront as it does on a napkin.
- Color Palette: We crafted a warm, earthy color system: deep golds, rich reds, and neutral tones that evoke Bangkok’s street markets and bustling energy.
- Typography: We chose typefaces that balance elegance and approachability, just like their restaurant experience.
- Brand Voice: We helped define the tone of all their brand messaging—authentic, friendly, and just a little adventurous.
Every detail was built to tell a story: this is real Thai food, made with love, brought closer to you.
Results
Let’s Build Your BrandWhen Thai by Thai launched, they didn’t just open another restaurant—they introduced a full experience.
- Their logo and colors became a recognizable signature around town
- Their menus, packaging, and social posts all felt unified and true to the brand
- Customers instantly connected with the warmth and authenticity before they even tasted the food
The brand identity helped turn first-time visitors into loyal regulars—and made Thai by Thai a name people remembered.
"We knew we needed something special to match the food we were proud of. The brand 134 Agency created helped us build a real connection with our customers before they even stepped inside."
If you’re ready to build a brand that’s more than just a logo—something that sticks—let’s talk. Your story deserves more than a font and some colors. Let’s create something real.