360 Promotional campaigns for global DJ performances at the most famous club in southern Serbia.
TO WRAP THINGS UP...
Complete preparation of online and offline materials, communication for weekend activations within the club premises, as well as online announcements. Our aim was to configure campaigns to resonate with the club's vibe and image, featuring a mystical and urban approach, avant-garde elements, and communication. Campaigns were structured on a weekly basis, with a clear focus on target audience segmentation and precise result analysis.