Accomplishments
45%
Increase in Wedding Inquiries
50%
Growth in SMM Engagement
60%
Positive Perception of the Brand
Client Overview
Blackberry Events is a specialist in organizing weddings and corporate events in South Africa, offering tailored services to create memorable experiences.
Challenge
At the beginning of our collaboration, we identified three main tasks:
- Develop a compelling visual identity that conveys elegance and professionalism.
- Create a brand book to ensure consistency across all marketing materials.
- Design engaging social media graphics and print materials such as brochures and business cards.
Solution
After conducting thorough market research and understanding our client's needs, we implemented the following:
- Brand Book: We established key brand elements, including a sophisticated logo, color palette, typography, and additional brand components to maintain a cohesive and elegant tone across all platforms.
- Social Media and Print Materials: We created visually appealing social media graphics to effectively showcase their services and designed high-quality print materials, including brochures and business cards, to enhance their offline presence.
- Service Presentation: We crafted clear and attractive service descriptions with matching visuals to engage both wedding and corporate clients.
Results
- 45% increase in inquiries for wedding and corporate event services through digital channels within three months.
- 50% growth in social media engagement, leading to a 30% increase in followers over the same period.
- 60% of clients reported a positive perception of the brand's professionalism after their first interaction.