How did 13 Loft become the go-to studio for photographers and videographers?
13 Loft is a premium creative studio designed for photographers and videographers looking for a versatile and inspiring space. With its modern, industrial aesthetic, high ceilings, and abundant natural light, it provides the perfect setting for both commercial and artistic projects. Equipped with professional-grade amenities and adaptable setups, 13 Loft has become the ultimate destination for creatives who demand both functionality and style.
The Challenge
The studio had everything creatives wanted in real life
Now, they needed to translate that magic online by:
- Building a cohesive visual identity that matched the studio’s high-end feel
- Growing engagement with photographers and videographers specifically
- Positioning 13 Loft as the must-visit space for creative projects
It wasn’t about posting pretty pictures.
It was about building a brand that felt alive.
What We Did
We shaped 13 Loft’s digital identity to be as powerful as their physical space.
- Visual Direction: Designed a cohesive feed with a mix of premium imagery, behind-the-scenes content, and storytelling
- Profile Setup: Crafted bio, highlights, and visual rhythm to make the page instantly engaging and recognizable
- Strategic Content Planning: Regular, targeted posts showcasing the studio’s versatility, natural lighting, and professional setups
- Community Building: Authentic engagement tactics to connect directly with the creative community
Every post, caption, and image was crafted with purpose—to attract the right people and spark consistent growth.
Results
The response was immediate—and incredible.
- After just one month, top creators started booking their shoots at 13 Loft
- After three months, the studio was fully booked one month in advance
- 13 Loft established itself as a premium go-to studio for high-end photographers and videographers
The brand became more than a beautiful space—it became a destination.
"Working with 134 Agency has been an exceptional experience. From the start, we were impressed by their thorough research and understanding of our vision. Their dedication to creating premium materials that truly reflect the possibilities and work of our studio was clear. They not only met but exceeded our expectations, helping us position ourselves as leaders in the industry.”
Bojana Dimitrijevic
CEO 13 Loft
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