F*ck
Ordinary.
Inside Brand Marketing
An evening of creative thinking, real projects, unexpected stories and a few things we've learned along the way.
[ TALK / MEETUP / DJ SESSION / FRIDAY WARM-UP ]
Save My SpotA friday with 134 Agency.
Good stories usually go a little deeper.
Every agency has a story. Ours comes with years of creative work, a deep connection to hospitality, plenty of experiments and a few interesting turns along the way.
Join Marko, Partner & Creative Director at 134 Agency, as he shares his personal journey through the creative industry, the experiences that shaped his perspective and how it all led to building 134 Agency.
From there, we're getting into the good stuff.
What actually makes a great brand? How do strategy, design, culture and marketing come together? And what happens between a promising idea and something people genuinely want to experience?
Through real projects, creative decisions, unexpected challenges and a few stories from behind the scenes, we'll give you an inside look at the thinking that drives our work.
One hour of creative conversation. Then we'll see where Friday takes us.
What are we talking about?
01 / The road to 134.
Every story starts somewhere. A personal journey through creativity, hospitality and the experiences that shaped Marko's perspective. How 134 Agency came to life, the people behind it and the thinking that continues to push us forward.
02 / What the f*ck is brand marketing?
Let's get into it. Srategy, identity, campaigns, spaces, sound, culture and experiences. We'll connect the dots and explore how all these elements shape the way people see, feel and remember a brand.
03 / We go deeper.
Three words. A whole way of thinking. An inside look at our creative approach through selected 134 projects, including Sloga and Ekata. From the first brief and the questions we ask to creative concepts, brand systems and real-world execution.
04 / The good, the bad & the unexpected.
Some stories deserve to be shared. Rejected concepts, unexpected problems, happy accidents, questionable decisions, fun facts and those little details that somehow make all the difference. Welcome behind the scenes.
05 / Your turn.
Ask away. An open Q&A about brands, creative work, building an agency, our projects or whatever else comes to mind. We're happy to get into the details.
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Friday plans, sorted.
19:00 - 20:00
F*ck ordinary.
One hour of stories, ideas, real projects and open Q&A with Marko, Partner & Creative Director at 134 Agency.
20:00 - Onwards.
Now we're talking.
A proper Friday warm-up with good people, music, conversations, a cold can of Red Bull and a shot of Sloga rakija. Stay a little longer. Meet someone interesting. Pick up the conversation where we left off.
Meet the space. Centrala Hub.
Centrala Hub is a creative meeting point in Niš, bringing together entrepreneurs, designers, creatives and curious minds. A place where ideas are exchanged, connections are made and the local creative community comes together.
On November 6, we're turning it into one big living room. Good people, fresh perspectives and conversations worth staying for.
GOOD PEOPLE. GOOD CONVERSATIONS.
VERY LIMITED SEATS.
RSVP
06 NOV 2026 / FRIDAY / 19:00 / Niš
F*ck ordinary.
Let's go deeper.
134 AGENCY × CENTRALA HUB
